Sun, 11th Oct 2020, 13:52
Genius https://devblogs.microsoft.com/oldnewthing/20201006-00/?p=104336

How to plug in your USB Type A connector correctly the first time | The Old New Thing
Nearly every USB plug has a USB logo printed on one side. Use this one weird trick: Plug it in with that side facing up.¹ Make sure it’s the USB logo that’s facing up. The manufacturer logo, if present, faces down.
devblogs.microsoft.com